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The growing role of sports in President Trump's political brand

President Trump is increasingly embedding himself in sports culture. Christine Brennan, a longtime sports columnist and author, weighs in on the depths of Trump's ties to sports and what that will look like in the coming year.

Copyright 2025 NPR

Jeffrey Pierre
Jeffrey Pierre is an editor and producer on the Education Desk, where helps the team manage workflows, coordinate member station coverage, social media and the NPR Ed newsletter. Before the Education Desk, he was a producer and director on Morning Edition and the Up First podcast.
Sarah Robbins
Tamara Keith
Tamara Keith has been a White House correspondent for NPR since 2014 and co-hosts the NPR Politics Podcast, the top political news podcast in America. In that time, she has chronicled the final years of the Obama administration, covered Hillary Clinton's failed bid for president from start to finish and thrown herself into documenting the Trump administration, from policy made by tweet to the president's COVID diagnosis and the insurrection. In the final year of the Trump administration and the first year of the Biden administration, she focused her reporting on the White House response to the COVID-19 pandemic, breaking news about global vaccine sharing and plans for distribution of vaccines to children under 12.