About Us
Mission
Central Florida Public media connects & empowers our region through trustworthy, independent journalism and thoughtful conversation rooted in fact.
Vision
We envision a region united by trusted facts, dialogue that bridges differences, and an understanding of our shared human experience.
Values
Public Service
Our first responsibility is to the community, and we believe free access to trustworthy journalism is a fundamental right.
Integrity
We strive for the highest ethical standards in all of our work. We stand up for our values no matter what.
Transparency
We’re open and honest about how we make decisions — and when we make mistakes. We listen actively, believing the best decisions are shaped by the people we serve.
Courage
We report without fear or favor. We welcome tough conversations, take strategic risks, and embrace innovation.
Independence
We believe free speech and press freedom are critical. We operate independently: Outside influence and pressure do not affect editorial decisions. Our commitment to seek and report truthful information is unwavering.
Belonging and Inclusivity
We believe a strong community is one in which all voices are heard and everyone is empowered to participate. We are committed to cultivating an environment where people feel connected, respected and have equitable access to opportunities.
How We Serve
We lead Central Florida’s community conversation, based on substantiated facts and respect for diverse perspectives.
We produce and curate trustworthy, independent journalism that creates a safe but challenging space for Central Floridians to broaden their understanding of each other and the world.
We aim to be the essential source for distinctive journalism that’s grounded in listening to our community and a home for those seeking thoughtful, fact-based discussion, human stories, and cultural programs that build understanding, empathy, and joy.
We provide these services wherever and however our audience needs them, including via FM and HD radio, on-demand digital platforms, social media, and live events.
Problems We Address
Central Florida Public Media addresses four key community challenges:
- Misinformation & Disinformation
We are committed to accuracy and context in all our content. - Crisis in Local News
We are committed to preserving and bolstering the critical role of a free press in our democratic society.
- Division
We are committed to providing a space for civil, thoughtful dialogue.
- Uncertainty
We are committed to providing clarity without sensationalism.
Who We Serve
We serve all Central Floridians, including those who seek unbiased, factual, truthful information and nuanced discussion -- people who share a common curiosity and concern about the complex issues and challenges facing our community, nation, and world.
How We’re Funded
Central Florida Public Media is locally owned and operated. We are supported by generous individual donors, foundations, local businesses and corporate sponsors.
Strategic Priorities
Trust
Build lasting trust across all communities through inclusive, transparent, and community-centered journalism, engagement and business practices.
Relevance
Make Central Florida Public Media a household name with content that is relevant and essential to life in Central Florida.
Journalism Resilience
Ensure the long-term sustainability of local journalism by investing in the people who power it through mentorship, professional development, and strategic partnerships.
Revenue
Diversify and grow revenue and ensure long-term financial stability. Create a culture where all staff and stakeholders see a role for themselves in this priority, while preserving our commitment to journalistic integrity.
Central Florida Public Media, previously named WMFE, is a nonprofit, public media news organization based in Orlando, Fla., dedicated to delivering trustworthy, independent journalism to nine counties across Central Florida. Community owned and independently operated, Central Florida Public Media is primarily supported by generous individual donors, foundations and corporate sponsors. The organization operates 90.7, metro Orlando’s primary provider of NPR programming; 90.7-2 HD Classical; and 89.5 WMFV, public radio for The Villages, Leesburg and The Golden Triangle. Additionally, Central Florida Public Media’s programming can be enjoyed on multiple platforms including all podcast platforms, smart speakers and the Central Florida Public Media app and website.